• Services

We craft high performance e-commerce experiences that unite clean design, smart technology, and conversion focused strategy from new store launches to large scale growth.

Our approach

Strategic Foundation

We begin by understanding your business, customers, and goals. Every project starts with a clear strategy that connects design and development to measurable results.

Design and Experience

We create intuitive, branded interfaces that build trust and drive conversions. Every design is optimized for performance, accessibility, and mobile.

Technical Build and Integration

As Shopify and Shopify Plus experts, we develop fast, scalable stores with custom themes, integrations, and automation that fit your needs.

Launch, Test, and Improve

We monitor every launch closely, testing performance and refining the experience through data, optimization, and user feedback.

Ongoing Support and Growth

We stay involved after launch with updates, audits, and enhancements that keep your store evolving and performing at its best.

What we do

E-commerce planning

Store Builds & Replatforming

  • New Shopify / Shopify Plus site design & development
  • Replatforming from legacy platforms into Shopify / Shopify Plus
  • Migration of products, content, customer data, historical orders
UX and interface design

Custom Integrations & Apps

  • Connecting with ERP, CRM, PIM, inventory, logistics systems
  • Developing custom Shopify apps or middleware
  • API orchestration, data sync, automation workflows
Custom software development

Checkout, Performance & Scalability

  • Custom checkout experiences (Shopify Scripts, Functions, checkout extensions)
  • Site speed optimization, image & asset pipeline, lazy loading, code splitting
  • Scalability reviews, architecture audits
CRO and experimentation

Conversion & Growth Strategy

  • CRO (A/B testing, funnel analysis, heatmaps, user sessions)
  • Analytics implementation & optimization
  • Personalization, segmentation, and user journey mapping
  • SEO & technical SEO for e-commerce
Platform migration

UX & UI / Creative

  • Prototyping, wireframing, interaction design
  • Visual design, component libraries, style guides
  • Responsive & accessibility (WCAG) design
Ongoing support

Support & Maintenance

  • Monthly care / retainers for feature updates, bug fixes, platform upgrades
  • Monitoring, health checks, performance reviews
  • Rapid response, backup & versioning

Being a Shopify Plus partner lets us deliver e-commerce solutions with unmatched capability, flexibility, and strategic insight.

Newthink at work in the studio
  1. Performance at scale

    We architect and optimize Shopify Plus for complex catalogs, multiple storefronts, and high-volume checkouts without compromising speed or reliability.

  2. Automation and integrations

    Connect your stack to ERP, CRM, and fulfillment with robust APIs and well-tested data flows. Less manual work, more accuracy.

  3. B2B and headless, when you need it

    We ship tailored wholesale experiences and composable front ends when a standard theme is not the ceiling for your business.

  4. A partner, not a vendor

    Strategy, build, and iteration sit with one team so you get aligned recommendations from discovery through long-term support.

How We Work

Our process starts with discovery, workshops, and research to define goals and success metrics. We then design and prototype, gather feedback, and move into development and integration with APIs, migrations, and performance optimization. Before launch, we test for speed, accessibility, and security to ensure a smooth rollout. After launch, we monitor performance, optimize conversions, and continue collaborating with updates, enhancements, and strategic planning.

Discovery — understanding goals and context
Strategy — direction and decisions
Design — experience and systems
Build — development and quality
Launch and optimization
Ongoing partnership and support

Who We Work With or Industries We Work With

From emerging DTC brands to established mid-size and enterprise merchant clients — particularly those with complex needs: multi-channel, omnichannel, custom systems, global markets, or high-growth ambitions.

Contact us
Fashion retail
Beauty and care
Lifestyle
Food and wellness
DTC community
B2B and hybrid commerce

We’ve guided leading brands through their Shopify journey.

SEE ALL WORK